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Media kit

Our Audience

PoolExpert has over 180,000 registered users and can reach over 430,000 unique visitors a month. This audience is made up of loyal sports fans who are affluent, educated and predominately male. PoolExpert is has a massive audience in Quebec, and is well positioned on a national level having penetration in all regions. PoolExpert offers an effective medium through which to deliver any advertising message.

PROVINCIAL BREAKDOWN CHART

PoolExpert has an enormous following in Quebec with significant penetration into all regional markets.

GENDER BREAKDOWN

PoolExpert has a very strong male audience represented by a 93.6% male vs. 6.4% female ratio.

AGE BREAKDOWN CHART

PoolExpert has a very desirable audience with almost 59% in the 18 - 34 year old bracket.

HOUSEHOLD INCOME

Over 44% of PoolExpert's audience has a household income over $56,000

All figures on this page are from internal research performed October 2005

Site performance

PoolExpert has experienced enourmous growth in web traffic over the last couple of years. That puts PoolExpert into the top twenty most visited sport sites by Canadians. Our audience visits requently, and stays for a long time. All of these site stats make PoolExpert a compelling place to advertise.

SELECTED TOP SPORT SITES IN CANADA

PoolExpert.com is consistently ranked among the top 20 sport websites in Canada on a monthly basis.

GROWTH IN MONTHLY PAGEVIEWS

PoolExpert has experienced significant growth in our ad inventory from 2003 - 2005.

GROWTH IN MONTHLY VISITS

PoolExpert's monthly visitors has also experience substantial growth.

AVERAGE TIME SPENT VS. OTHER SPORT SITES

PoolExpert is a very sticky website. The total average monthly time spent by visitors is over 24 minutes!

All figures on this page are from 24/7 Insight XE site analytics engine or comScore Media Metrix, October 2005

Ad Specs

PoolExpert supports all of the Canadian IAB industry standard ad units. Please contact us for rates.

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